Nordic Business Report-January 10, 2007-Beijer Electronics Automation AB establishes subsidiary in Denmark (C)1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com Swedish automation supplier Beijer Electronics AB said on Wednesday (10 January) that its subsidiary Beijer Electronics Automation AB has established operations in Denmark. The new company, Beijer Electronics A/S, will distribute Mitsubishi Electrics products in the Danish market and is expected to achieve sales of approximately SEK50m in 2007. Beijer Electronics took over the Danish distribution rights for Mitsubishi Electrics products on 1 January. The company has initially five employees and is based in Ballerup outside Copenhagen. "Our offensive in Denmark is a part of our new and increased investments on the Nordic and Baltic markets," said Goran Sigfridsson, president and CEO of Beijer Electronics. "We estimate that business area Automation reaches sales of some SEK50m on the Danish market in 2007. In the long-term, we also see good opportunities for growth, as there is considerable scope for taking additional market shares," Sigfridsson added. Beijer Electronics, headquartered in Malmo in Sweden, develops and distributes automation solutions and products. The company has operations in the Nordic countries, the Baltic countries, Taiwan, Germany and the US. Beijer Electronics is listed on the Nordic Exchange in Stockholm. One British pound (GBP) is worth approximately 13.38 Swedish kronor (SEK). ((Comments on this story may be sent to [email protected]))