London (IFN) Vodafone has Thursday announced it will license its brand name to its partner in Iceland, Og-Vodafone, which will now operate under the name "Vodafone Iceland."
This is the first time Vodafone has allowed a partner to operate under its name as a licensed brand franchise and reinforces Vodafone's strategy to expand its brand footprint and enhance the value of the Vodafone brand in countries where it does not hold an equity interest, it said.
The re-brand will cover Og-Vodafone's mobile, fixed-line and internet services. This is in line with Vodafone's recent strategic announcement that it intends to become a total communications provider.
Og-Vodafone, a dual branded Partner since April 2003, has been able, under its previous agreement with Vodafone, to offer its customers selected Vodafone products such as Vodafone live!, the Vodafone Mobile Connect data card and BlackBerry from Vodafone. Now, as Vodafone Iceland, the company will have broader access to Vodafone's marketing assets, including, by agreement, the future range of Vodafone services which will be offered to the sophisticated Icelandic market under the trusted Vodafone name.
For Vodafone Iceland customers travelling abroad and for Vodafone customers visiting Iceland, the agreement will further enhance the ability for customers to uniformly access Vodafone's services in markets where Vodafone operates.
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Source: Dow Jones Newswires
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