Easier, shorter and even closer to its customers! LONDON -- (MARKET WIRE) -- February 19, 2007 -- myPIXmania.com, the European leader for online photo development, is changing its name to become myPIX.com. Its new identity brings myPIX.com even closer to its customers - and, as it continues its world-wide expansion, offers accessibility to more and more people internationally. A world for your photos! "Since it was created on 1 November 2002, myPIXmania teams and customers have naturally called the site myPIX. It's a nickname that shows the strength of community spirit, the closeness and loyalty of customers in the 11 countries in which myPIX.com is already present. To become myPIX.com, we had to ensure that we were able to use our brand name in the 26 countries that we will cover before the end of 2008. And today, this is the case." explains Sacha Doliner, Managing Director of myPIX.com. Apart from the name change, the 2.5 million Internet users who visit the site every month will find business as usual at myPIX.com. Their virtual photo albums, personalised gift ideas and personal data will remain the unchanged but will now be managed under a new easier-to-remember banner. An impressive growth history - and future The name may have got smaller, but this is definitely not the case for the site's activity. http://www.ccnmatthews.com/docs/myPIX5years.jpg In only 5 years, myPIX has become the European leader for online photo development and has plans to expand further with the aim of being available to customers in 26 countries by the end of 2008. Contacts: Gildas PIQUET-FRIBOULET Tel. : +33 1 45 01 34 71 +33 1 45 01 34 89 (FAX) [email protected]