KESKO CORPORATION PRESS RELEASE 17.08.2007 AT 10.30 1(1) By using their K-Plussa cards, Finns have already collected nearly ¤300,000 to support children's and youths' healthy lifestyle. Kesko has promised to donate 0.25 cents for the promotion of children's physical activity and healthy eating habits each time a customer uses his or her K-Plussa card in a K-Group store during 2007. The total amount is estimated to reach approximately ¤500,000 by the end of the year. The collected funds will be used to buy exercise equipment for school-children, among other things. In cooperation with the experts of the Young Finland Association, Kesko will compile a package of equipment to meet the needs of schools. The packages will be distributed in a lottery arranged in October for all primary school classes that participate in the campaign promoting school break activity. There will be 2,600 exercise equipment packages and the total value of the donation will be ¤250,000. In addition to donating exercise equipment, Kesko and the K-stores will arrange various events in different parts of Finland. These include lectures on children's and young people's healthy eating habits by dietician Hanna Partanen, whom many people know from TV. "Kesko and the K-stores want to support projects that are socially responsible, help improve the quality of life and, above all, children's and young people's healthy lifestyle. Kesko and the K-stores want to promote this through practical actions," says Matti Halmesmäki, Kesko's President and CEO. Kesko has supported children's and young people's physical activities since 1998 as one of the main sponsors of the Young Finland Association. The cooperation helps activate hundreds of thousands of children annually. Further information: Marketing Director Juha Andelin, Kesko Food Ltd, tel. +358 1053 37180. Kesko (www.kesko.fi) is a Finnish retail specialist whose stores offer quality to the daily lives of consumers through valued products and services at competitive prices. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, and Russia.