LONDON, UNITED KINGDOM -- (MARKET WIRE) -- January 22, 2007 -- PIXmania.com, the leading pan-European e-tailer of consumer electronics, has announced that a new range of white goods, such as fridges, dishwashers and washing machines is, for the first time in Sweden, available via its cutting edge website.(1) Swedish customers can choose from more than 40,000 products, with traditional technology ranges now joined by an array of top brand household appliances and a wide range of small domestic appliances. Ulric Jerome, managing director of PIXmania.com for UK, France and the Nordic countries, said: "We are delighted to offer our Swedish customers the opportunity to purchase very competitively priced, home appliances directly from our website. This is a very convenient way for customers to buy what are often heavy and cumbersome items, we guarantee to deliver them straight to the door within 3 to 5 days with a 2 man delivery service. We have also implemented a full quality after sale service with a dedicated helpdesk and possibility of onsite repairs with qualified engineers. We also offer a number of methods of payment to suit individual choice". PIXmania.com Swedish customers can choose between 6 different payment methods including: Credit and Debit cards (Visa, MasterCard), Cash on Delivery, Solo Nordea, Handelsbanken Netpay bank transfer and gift voucher. Ulric Jerome added: "Since the launch of PIXmania in 2000, we have grown from a two person French e-tailer of digital cameras, to an over 750 person international e-tailer of consumer electrical goods. The addition of the household appliance range adds yet another string to our bow and extra benefits for our customers." (1) http://www.pixmania.com/se/se/vitvaror/46/onglet.html - Ends - Note to editors: About PIX Mania PIXmania is the only pan-European e-tailer of consumer electronic products and trades in 26 European countries through bespoke transactional websites. PIXmania.com has more than 5 million customers in Europe and guides more than 11 million unique visitors on its site every month. From a dedicated call centre in Paris, more than 150 operators handle over 8,000 calls and 3,000 emails from the 26 countries everyday. Customers speak to operators from their own countries who are at ease both with the caller's language and the products on offer on the website. A call centre that reflects Europe, 26 nationalities with 20 languages working in unison, the business is a microcosm of a successful European Union - or at the very least a living example of a successful European company. Contacts: PIXmania Sabrina Moulin, Press Agent + 331 45 01 34 74 [email protected] DSG international plc Anina Castle, International PR Manager + 44 1727 202379 [email protected]