The Chief Executive Officer and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market. The collaboration was announced on September 11th at Restaurant Bank, at an exclusive Web Analytics seminar entitled 'Web Analytics in Performance Marketing'. The event also dealt with the benefits and opportunities of the Web Analytics presented by Mr. Peterson. Web Analytics Demystified is a U.S.-based, strategic consulting group focused on helping companies achieve notable results in sales and marketing through their existing investment in Web Analytics. Also, it is the title of one of the best-selling books on Web Analytics ever published and the name of the most popular blog on the subject of Web Analytics published today. Mr. Peterson is one of the leading authorities on Web Analytics worldwide. As a speaker, author of three books, researcher with Jupiter media and principal consultant with some of the world's top web analytics vendors, his credentials are impeccable. "This partnership recognizes that Satama is truly a world-class player in this space which is reflected by our client base such as Nokia, Pfizer, TeliaSonera, Kone, MTV3 and many more. In practical terms, the partnership means that Satama and Web Analytics Demystified can now share new ideas, push boundaries in developing new, innovative services together and refer clients to each other that otherwise would be difficult to manage due to conflicting time zones. I'm very excited by the prospect of working with him and when the world's leading expert signs the dotted line with you, you know you're doing something right," comments Mikko Isoniemi, Business Unit Director and Senior Consultant of Satama Analytics. "I have followed Satama's rapid development in Web Analytics field for a while now. With a team of nearly 20 specialists covering Web Analytics Consulting, Search Engine Marketing and Market Research, Satama is exceptionally well-positioned in Europe to provide the same quality of consulting support that Web Analytics Demystified clients have come to expect. Furthermore, Satama's accreditation in Google Analytics and experience with WebTrends, Visual Sciences, and Omniture allows the company to deliver on their "performance marketing" message for companies of any size and sophistication. I could not be happier about this partnership and very much look forward to working directly with Satama's world-class clients around the globe," says Eric T. Peterson, The Chief Executive Officer and Principal Consultant of Web Analytics Demystified. . Links: www.webanalyticsdemystified.com Further information: Mikko Isoniemi Business Unit Director, Senior Consultant Satama Interactive Tel: +358 (0)40 746 5188 Email: [email protected] Eric T. Peterson Chief Executive Officer and Principal Consultant Web Analytics Demystified Tel: +1 (503) 282 2601 Email: [email protected] About Web Analytics Demystified Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals. www.webanalyticsdemystified.com