This autumn, a Visa function is being added to the "Bonus Card", Jelmoli's customer credit card for Switzerland. This means that Bonus Card customers will have access to the world's largest credit card system. Visa is accepted at more than 24 million outlets in almost 240 countries around the world. The new "Visa Bonus Card" will be free of charge if the customer spends at least CHF 300 a year with it. It is aimed at customers who need a reliable, first-class credit card and who want to benefit from the attractive Cash Bonus.

Visa Bonus Card - accepted all over the world Jelmoli launched the Bonus Card as its Swiss customer credit card in the forties. Thanks to a new partnership with Visa, the biggest credit card organization in the world, the Bonus Card is set to become a globally used customer credit card. The added Visa function means that the Visa Bonus Card will be welcomed as a means of payment at more than 24 million outlets in almost 240 countries. The Visa Bonus Card will also allow customers to withdraw cash from about a million cash points and more than 420 000 bank branches.

Attractive Cash Bonus system The Bonus Card already offers its 340 000 customers the opportunity to shop in Switzerland using the Cash Bonus within a network of 750 partners and more than 2 500 points of sale. The Cash Bonus is a unique, well-established and customer-friendly system. Bonus Card customers benefit from a Cash Bonus of up to 3%.

Quality and great security - free of charge The Visa Bonus Card will still be free to customers as long as they use it to spend at least CHF 300 a year (main and second cards combined!). The remaining conditions and functions are the same as for a standard credit card. Thanks to the integrated Chip and PIN, Visa Bonus Card provides a high level of security throughout the world.

The Visa Bonus Card is issued by Jelmoli Bonus Card AG, Zurich, a subsidiary of Jelmoli Holding Ltd. Jelmoli Bonus Card AG is also responsible for the entire handling and processing of all transactions made with the card. Jelmoli boasts long experience on the Swiss credit card market, as well as a team of proven specialists and an excellent technical infrastructure. The Swiss bank OZ Bankers AG acts as Principal Member in dealings with the Visa organization.

Ask now - available from next autumn The Visa Bonus Card can be requested from today at Jelmoli Zurich, at all Fust Ing. Dipl. stores, Ochsner Sport or over the Internet at www.bonuscard.ch. The new Visa Bonus Card will be available from this autumn onwards.

Current Bonus Card customers will be informed in writing about how to get a new Visa Bonus Card. Existing Bonus Cards remain valid and can still be used as means of payment at all Bonus Card partners.

You'll find all other details about the Visa Bonus Card on the Internet at www.bonuscard.ch.

"With the Visa Bonus Card, we are providing our 340 000 customers with a secure, international means of payment combined with a very attractive Bonus system," says a pleased Gustav Stenbolt, President of the Executive Committee. "Visa Bonus Card customers will be able to benefit from a Cash Bonus of up to 3% with every purchase anywhere in the world".

Contacts

Media: Dr. Daniel Gfeller, Secretary General Phone +41 (0)44 220 42 29 Fax +41 (0)44 220 40 10 Analysts: Gustav Stenbolt, President of the Executive Committee Phone +41 (0)44 220 46 34 Fax +41 (0)44 220 40 10 Roland Walder, CFO Phone +41 (0)44 220 44 26 Fax +41 (0)44 220 40 10

Internet: www.jelmoliholding.ch / www.huginonline.ch/JEL WAP-mobile: wap.huginonline.com (Press Releases Jelmoli) E-mail: [email protected]

Press conference

Thursday, July 6, 2006, 10.30 a.m.

Hotel Park Hyatt, Zurich, room Chicago

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