Newswire Takes Innovative Stance on Social Media by Tapping IR Community to Gain Insights on Blog Use
ORLANDO, FL -- (MARKET WIRE) -- June 06, 2007 -- NIRI ANNUAL CONFERENCE -- Marketwire, a full-service newswire and communications workflow solutions provider, this week launched a survey on the use of corporate blogs in IR communications. Taking an innovative approach, Marketwire's IR Blog Insights Survey seeks feedback from the IR community to understand how they use the blogosphere, underscoring the Company's commitment to helping IR professionals easily reach journalists, analysts, investors and the social media community with their news. "We're going right to the source," said Thom Brodeur, senior vice president, global strategy and development for Marketwire. "By surveying the investor relations professionals who actively use blogs in their day-to-day communication or who seek to use blogs for the distribution of investor and financial information, we hope to gain valuable insights on how to better serve our IR clients' needs to continue to offer services that are well-suited to how they work."
Those who complete Marketwire's IR Blog Insights Survey will be entered to win a new BlackBerry® mobile device enabled with Dashboard Mobile Financial(TM), the first RSS-based mobile reader designed exclusively for investment dealers, their staff and clients. It aggregates investment dealer research and makes it possible to open and read full reports, including charts and graphs, scan thumbnails, and open specific pages or images on BlackBerry mobile devices. Earlier this week, Marketwire announced a partnership with Dashboard Communication Corporation to provide the exclusive newswire feed on Dashboard Mobile Financial, offering Marketwire clients an additional distribution point for news targeted to the investment community.
The survey is open to all IR professionals online through Sunday, July 8, 2007 at: http://new.marketwire.com/irsurvey. Attendees of this week's 2007 NIRI Annual Conference in Orlando, Fla., and the 20th Annual CIRI Investor Relations Conference, June 17-19 in Whistler, British Columbia, also may complete Marketwire's IR Blog Insights survey at the Marketwire booth.
For more information on all of Marketwire's communication and news distribution solutions, please call 800-774-9473.
About Marketwire
The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.
Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.
Marketwire 200 North Sepulveda Suite 1050 El Segundo, CA 90245
For additional information:
Paolina Milana Market Wire (310) 765-3250 [email protected]
Jamie Ernst Brodeur (210) 495-5757 [email protected]