Satama and Eastway Ltd have established a joint venture which focuses on the digital event marketing production.
The company name is Ramblas Digital Ltd. Panu Mustonen (35), a Strategist from Satama's Mobility business area has been appointed as CEO. In initial phase Ramblas Digital signs on a dozen employees.
Ramblas Digital's core business idea is to develop effective digital solutions for client companies' internal needs and for various corporate and public events. Digital solutions in question can be multiple interactive functions available with mobile phones and other marketing actions possible by exploiting the wireless terminal equipment.
Satama and Eastway have been working very closely for past years especially within the event marketing field. Now both parties have decided to unite their know-how and form a joint venture.
"Event marketing is one of the fastest growing sectors in the big picture of marketing. Ramblas Digital offers interaction services which enable even more valuable and productive contact between the participants and brands at events," says Panu Mustonen, the new CEO of Ramblas Digital Ltd.
Outsourcing digital event marketing production to Ramblas Digital Ltd is a part of business focusing program Satama started in June 2006.
Further information:
Ramblas Digital Ltd CEO Panu Mustonen, tel. +358 (0)40 - 861 9311, [email protected] Chairman of the Board Peter Green, tel. +358 (0)40 - 570 7911, [email protected]
Eastway Sound & Lighting Ltd CEO Juha Hytti, tel. +358 9 - 2510 2911, [email protected].
Satama Interactive CEO (act.) Tuomas Airisto, tel. +358 (0)40 - 566 1331, [email protected]
Ramblas Digital Ltd's website can be found at: http://www.ramblasdigital.com
Satama Interactive Plc: Satama is a leading European professional digital services company. Our mission is to help our clients do better business in digital channels. Our services portfolio focuses into three core business areas: Marketing, Productivity and Mobility.
There are 350 experts in the Satama Group. We are based Finland, Sweden, Germany, and the Netherlands. Satama's net sales in 2005 were EUR 27.5 million. Satama Interactive Plc (SAI1V) shares are listed on the Helsinki Exchange's NM List. / www.satama.com
Eastway Sound & Lighting Ltd: Eastway Sound & Lighting Ltd has been established since 1986. We are a leading lighting, sound and AV technical supplier in Finland. With the combination of top quality technical equipment and personal customer care, we provide our services to more than 1500 events annually.
With offices in Helsinki and Turku as well as tight co-operation with European sub-suppliers and co-operators we quarantee excellent functionality allover Europe. Eastway Group also include ticket sales services company Menolippu, a record label AllStar Music and program services offices Dex-Viihde and Melodia. Eastway's net sales in 2005 were EUR 20 million. / www.eastway.fi
