Diagonal Hotels Joins VOILA Hotel Rewards NEWPORT BEACH, CA -- (MARKET WIRE) -- 10/11/07 -- VOILA Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to welcome Diagonal Hotels as its newest partner. VOILA Hotel Rewards brings together a worldwide network of four- and five-star hotels of independent groups under a single umbrella to forge a new kind of guest loyalty programme. In addition to earning points for eligible spend and redeeming for complimentary night stays and room upgrades at participating hotels, VOILA members will also enjoy special perks, such as member-only room rates, special welcome amenities, instant recognition, and multi-network airline mile exchange opportunities. For participating hotels, VOILA offers significant marketing synergy, which is further bolstered by cutting-edge CRM technology available at no cost. Through a web-based portal, hotels can manage email and direct mail marketing campaigns, access key program performance reports, enroll members, and verify booked reservations linked to each member's tier, details and preferences. Diagonal Hotels is a growing hotel group currently with two properties: In Barcelona, Hotel Alexandra, and in Granollers, Hotel Augusta, and an associated hotel in Sitges, Hotel Calipolis. Each of its boutique hotels averages 120 rooms, is well-located in destination cities and projects individual charm and personality. Diagonal Hotels is also a member of Great Hotels Organisation (GHO) and a launch partner of VOILA Hotel Rewards with its private-label programme, Great Hotels Rewards. "We are very excited about VOILA Hotel Rewards," said Josep Antoni Martinez, Director of Sales of Diagonal Hotels. "For small independent hotel groups, reaching out to the global market is a formidable task given the limits of our resources. VOILA is a cost-effective way to offer competitive benefits to retain our existing customers, and to reach out to attain new ones through VOILA's global network." "Diagonal Hotels is one of our newest members, and we are very pleased to see their enthusiasm in embracing Great Hotels Rewards," said Peter Gould, CEO of GHO. "VOILA is the backbone of Great Hotels Rewards, which will be a pivotal programme for our group's strategic development. There is no doubt our participating member hotels will realize tremendous benefit." "Diagonal Hotels represents exactly the type of hotel company that VOILA Hotel Rewards was created for," said Marwan Ramadan, President EMEA for VOILA Hotel Rewards. "Small hotel companies with innovative minds and the desire to reach out for more than what their resources and immediate market can deliver. It is our pleasure to welcome Diagonal Hotels into our VOILA family." VOILA is a brand-neutral programme, and is currently in discussions with additional hotel partners around the world that may qualify to become founding members of VOILA Hotel Rewards. ABOUT VOILA HOTEL REWARDS Headquartered in Newport Beach, Southern California, VOILA is the first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILA is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, the Middle East and Asia. VOILA has a launch portfolio of hundreds of hotels, including Spain-based Husa Hotels and Coral International Hotels throughout the Middle East. More information about VOILA may be found on the company's website (www.vhr.com) or by contacting Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or via email at [email protected]. ABOUT GREAT HOTELS ORGANISATION GHO's family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world's finest hotels and resorts. Both brands are driven by six core values, notably to keep members' costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Further information on GHO can be found at http://www.ghorg.com or via email at [email protected]. ABOUT DIAGONAL HOTELS Diagonal Hotels offers accommodations in: Hotel Alexandra, located right in the centre of commerce, near the most exclusive stores and entertainment areas of Modernist Barcelona; Hotel Augusta, a few minutes away from the Circuit of Catalunya and the Vallromanes golf course; and Hotel Calipolis in Sitges with views of sea and sand in the Garraf coast's most famous leisure and cultural area. The three hotels have modern architecture and vanguard design. More information about Diagonal Hotels may be found at http://www.diagonalhotels.com/. Contact: Peter Gorla Vice President of Marketing 949-833-8000 Ext. 218 [email protected]