Stockholm, Sweden - April 27, 2007 - Tobii today announced its launch of a new generation eye tracking hardware and analysis software. Fundamental technology advances and new tools facilitate use of eye tracking and add substantial new values to usability and user experience studies. Making up a complete lab solution, the new products will be presented at CHI in San Jose CA, April 29. The new Tobii Studio(TM) analysis software and the T/X series of Tobii Eye Trackers provide a comprehensive system to efficiently collect and analyze gaze data. Offering unique insights into user experience it dramatically improves opportunities for usability professionals to deliver return on investment in terms of desired quality measures. Eye tracking for usability studies Tobii Studio offers a new toolbox of visualizations, statistics, reporting and other valuable tools. Key features like logging, remote viewing and demographical filtering have been added to create a complete platform for usability testing. Tobii Studio is ideal for evaluating interactive media such as websites, software, e-mail campaigns, on-line advertising, computer games, and interactive TV, as well as print advertising, TV commercials and physical products. "We see great opportunities in adding eye tracking to our current methodologies and services, and Tobii's products allow us to do so in a time and cost efficient way. Having tried out the new Tobii Studio software, we expect it to add substantially to our customers and our business" says Anna Carin Pålsson, CEO at Market Watch. "With its new analysis software Tobii has evolved from an eye tracking provider to a complete usability software package provider. After our initial usage we are very enthusiastic about Tobii Studio and how it can support our Post Experience Eyetracked Protocol (PEEP) methodology and daily usability research business, says Robert Stevens, CEO at Bunnyfoot. Time- and cost efficient testing New hardware characteristics such as much larger head movement allowance, higher speed and automatic optimization of bright and dark pupil tracking make it easier for user experience professionals to add eye tracking to their services and perform high quality tests in a remarkable efficient and accurate way. "We are thrilled to introduce our new line of eye tracking hardware, which will allow our customers to perform eye tracking even more easily, efficiently and accurately. Eye tracking now has a potential to make a difference on a broad scale in usability studies", says Henrik Eskilsson, CEO at Tobii Technology. The new products will be offered on a subscription and pay-per-use basis and general availability will follow the launch. For questions or comments please contact: Henrik Eskilsson, CEO and founder, Tobii Technology Direct +46-8-663 69 94 Mobile +46-737-07 16 69 Email [email protected] John Elvesjö, Executive Vice President and founder, Tobii Technology Mobile + +46-704-82 34 98 Email [email protected] For additional press materials, please contact: Anna Ahlbaum, Marketing Communications Manager, Tobii Technology Mobile +46-70-788 01 77 Email [email protected] Tobii Studio(TM) - new features Tobii Studio is completely new gaze analysis software, largely replacing the ClearView software. New features include greatly improved workflow, new and improved visualizations, built-in statistics, event logging, remote viewing over IP, improved replay tool, generation of video clips and demographical filtering. Tobii Studio also offers a much more stable platform and higher performance thanks to underlying database and new architecture. Tobii T60, T120 & X120 Eye Trackers - new features Replacing the Tobii 50 series of hardware, the new Tobii T60, T120 and X120 Eye Trackers offer major improvements in all key performance categories. For on-screen research, the Tobii T60 allows for twice as much head movement and is twice as accurate as its predecessor. It brings fundamental advances to eye tracking, such as new sensors, new ways to generate NIR reflection patterns, automatic optimization of bright and dark pupil tracking, improved eye math models with advanced drift compensation, embedded eye tracker server and much more. The Tobii T120 Eye Tracker also boasts with twice as high tracking frequency for more fine-grained data. Tobii X120, for studies of real world objects and scenes, offers the same new characteristics. It also allows for more flexible setups such as angled geometries and setups with multiple eye trackers synchronized together. Facts about Tobii Tobii Technology is the world leader in hardware and software solutions for eye tracking and eye control. Founded in 2001 Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in McLean, VA near Washington, DC in the US and in Frankfurt, Germany. Products are sold through resellers and partners worldwide. With eye tracking a computer knows exactly where a person is looking, enabling enhanced control interfaces and a powerful way to understand behavior. Tobii's products are widely used within the scientific community and in commercial market research and usability as well as by disabled people as a primary way to communicate. Tobii also drives integration of eye tracking technology in a large number of other application areas, offering off-the-shelf or customized eye tracking components for integration into various industry applications.